Phone? Internet mobile terminal? China Telecom , a direct competition with China Mobile to the big plan is being strictly enforced. This plan has some unusual factors: devious goal, a huge bet, and the efforts to establish new rules.
as the program's first step, from 18 November 2008, the first 120 million of the funds have been overwhelming devoted to television, newspapers, magazines, elevator and outdoor billboards. goal is just a half months after the visual was bombing hundreds of millions of users can have the past they had never heard of a number of m189m never forget in my head.
189 is China Telecom's new star handsome and friendly image of Deng Chao pointed to this three figures told the audience: E-mail, too, remember the mailbox no longer trouble, broadband can roam. This is the surfing, you can have. m above the investment and this ad from idea to completion took only one day,Bailey UGG boots, the entire project from start to run ads, but also more than a month.
to undertake this task is to Cheung Wing FireWire media organizations .2008 October 10, this agent business of China Telecom brand and advertising company received this task, for China Telecom's new mobile service brand to create and put round Tianyi print, television and new media advertising. According to the plan, China Telecom 12 months late last year launched mobile services in paragraph 189, so this series of Tianyi 189 ads must be at least 1 month in advance, that is the end of November the company of China Telecom Tianyi terminal before formally unveiled to the public. so as to ensure that it have the time to tempt the appetite of future users.
China Telecom and they are all operators are very excited after the reorganization.
operators, the company has sales and profits in the two indicators on the lead, but trapped by the policy, has been unable to enter the profitable mobile market .2008 first three quarters of profits of 5.6 billion China Telecom, China Mobile profit was up 82.6 billion.
reorganization gives operators new opportunities for the company .2008 October 1, the original China Unicom's CDMA network to China Telecom was delivery to operations. However, Cheung Wing broadcasters access instruction is not around to show off China Telecom's proud. they have to complete two tasks: to change the times Unicom CDMA users in the past the impression that low-quality low-cost, create a new brand.
Account Director is responsible for the project Tianyi Zhang quarter of the Unicom CDMA operation described as a wing media organizations will have a harvest of creative team. They found that the most powerful of China Telecom has the exclusive advantage of the Internet, and surfing just a manifestation of this advantage. They decided to be the main communication point for its mobile business in China Telecom's basic definition of > But how can we allow users to understand the pay to surf. in a not yet started 3G application environment, the use of mobile Internet for most people is still a slow, high tariffs and painful experience limited functionality.
slowly focus on business integration demands the points on. integration, including the Internet, email, broadband, this is the concept of mobile Internet. kinds of features,UGG boots clearance, to be able to make as much as possible for users to understand its value.
Internet, email and broadband services can be regarded as the strengths of China Telecom. Although they are the main telecommunications business, but in southern China, which provide Internet Portal Megaupload with their broadband access as well received. ChinaVnet above a flood of movies, music, games, and all types of resources, users can pay on-demand m the more common method is through the gift of broadband packages in the m interesting site to see the latest content. in the original four major Chinese carriers, the Internet portal in the construction and fees charged are the most mature. In addition, the profound involvement in the Internet field early on with China Telecom also including Sina, Sohu, Netease, Tencent, and TOM, the major portal sites and even the emerging Web2.0 established cooperation alliance.
finally passed after the ad is indeed a communication of any advertising at least not the message m on the surface of the functional description, none of the operators had a cell phone number given to the function of carrying so many more never publicly said that this string of numbers Office 4000, is China Mobile's 1 / 10. Now China has already 电信营业厅 direct extension of a posture: are located in Zhongguancun, Beijing, International Trade and SOHO New Town, near the three Chinese 电信营业厅, Tianyi brand furnishings are has been placed in the most prominent position, into the door you can see the side of the brand and the features were introduced Tianyi a huge poster.
in the market, China Telecom has also made a radical move. In Beijing, the Beijing phone number is 139 Users only need to change a number, the second number is about bit 3 to 8, can retain their original number into the sky with Tianyi service, customer appointment, after this change will be reserved for the 189 m despite the number of This approach reduces the maximum extent the cost of the user switch to other networks.
189 ads start running in the day, was moved to China as a target and launched a counterattack. taking into account the sheer size of China Mobile, this counter Speed is obviously well prepared.
2008 年 11 月 18 日 Telephone Number 189 day China Telecom, China Mobile launched the WLAN, WiFi mobile phone Added support for Internet access over m this is their least .3 days after a cold thing, China Mobile launched in key markets in Beijing, a huge range of top-preferential return of 300 per 600 yuan promotional activities; then also announced that from 1 January 2009 onwards in Beijing, Shanghai and other provinces and cities the current sharp decline in the standard GPRS data traffic charges, monthly subscription packages which generally decrease of 2 / 3.
price of course, against competitors, to stay the user a good way to live. However, a shot put lower Internet access charges, indicating that China Mobile has seen the focus of this round of competition.
took over the CDMA network of China Unicom, China Telecom once again become a full network service operators (mobile + fixed). Over the past 4 years, had been expected by China Telecom to provide more Internet and information services to solve the simple the data relative to the business of China Telecom, China Mobile, China Unicom's advantage. in the hands of China Telecom, CDMA data network has huge business potential will be released.
data services such competition may be the least of China Mobile would like to see. In contrast, they may prefer to select the owning household of China Telecom. Over the past ten years, China Unicom, China Mobile's competitors have been using their own advantage on the pricing policy, vigorously carry out price war, but in the end, more and more low-end users of China Unicom, profitability is also getting worse.
China Mobile has 443 million of China's largest user base, and from the high-end GSM Shenzhouxing to the public, and other M-Zone was trusted brand. each of China Mobile resorted to cheap trick promotions, competitors Wangfengertao. However, in the data business, this company have an advantage. Although the test early, but the TD-SCDMA network of customers has also only 33.7 million. Xiang Ligang, said communications specialists, from a technical point of view, make your own China Mobile TD-SCDMA network construction to improve and take time to function, at least at a disadvantage in 2009. But for China Telecom, the the network (CDMA2000) is readily available, only three months to complete the network construction.
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